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    <lastmod>2019-08-13</lastmod>
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    <lastmod>2019-08-13</lastmod>
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    <lastmod>2021-12-20</lastmod>
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  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/measuring-success</loc>
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    <lastmod>2021-08-23</lastmod>
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      <image:title>Blog - Measuring success - Make it stand out</image:title>
      <image:caption>My first bodybuilding competition, many moons ago.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/how-long-should-your-diet-last</loc>
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    <lastmod>2021-08-23</lastmod>
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      <image:title>Blog - How long should your diet last? - Enquiring minds want to know.</image:title>
      <image:caption>Enquiring minds want to know</image:caption>
    </image:image>
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  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/dont-make-time-take-time</loc>
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    <lastmod>2021-08-23</lastmod>
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      <image:title>Blog - Don’t make time, take time! - Make it stand out</image:title>
      <image:caption>Love a good visual metaphor.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/so-whats-a-macronutrient</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1627370036499-0O16HPYZL2IWZTDEBPRU/carbohydrates-general-overview.jpg</image:loc>
      <image:title>Blog - So what’s a Macronutrient? - Make it stand out</image:title>
      <image:caption>Sweet, delicious ‘moderate’ carb choices.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/fitness-through-lockdown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1627891046702-MLQ72MT50DKYWMU5IOI7/the+office+image.jpg</image:loc>
      <image:title>Blog - Fitness through lockdown - Make it stand out</image:title>
      <image:caption>He knows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1627891364119-460FZSTAIONDL5R53ULV/Junk_Food_1024x1024.jpg</image:loc>
      <image:title>Blog - Fitness through lockdown - Make it stand out</image:title>
      <image:caption>Remember, it’s 80% whole food, 20% treat foods - not the other way around.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1627891281665-ZCRQNWRP9H6PRE0G1KZB/baby+squat.jpg</image:loc>
      <image:title>Blog - Fitness through lockdown - Make it stand out</image:title>
      <image:caption>Make sure it’s your baby.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/starting-your-fitness-routine-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1628670850429-IVYLO77D0KE0GCNM4T2V/Tickbox.jpg</image:loc>
      <image:title>Blog - Starting your fitness routine (again) - Make it stand out</image:title>
      <image:caption>Build your history of success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1628669863731-HVOJ0EYDLK4D35SNUHQ2/Mountain.jpg</image:loc>
      <image:title>Blog - Starting your fitness routine (again) - Make it stand out</image:title>
      <image:caption>Whether it’s starting a fitness routine to lose 5kg or climbing the Matterhorn, you achieve it the same way (hopefully with less altitude sickness though).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/water-fuel-for-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1629440970489-LNJV96VKL3ZFD3FNKSLP/Water+guzzle.jpeg</image:loc>
      <image:title>Blog - Water; Fuel for Life - Make it stand out</image:title>
      <image:caption>Not like this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1629440839290-GGM9C6J0GH86IL4KB9UG/Water+glass.jpg</image:loc>
      <image:title>Blog - Water; Fuel for Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/8020-for-fat-loss-success</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-27</lastmod>
    <image:image>
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      <image:title>Blog - 80/20 for fat loss success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1630074872551-H8OEGQX0Q7KOJ084DSPD/stomach-punch.jpg</image:loc>
      <image:title>Blog - 80/20 for fat loss success - Make it stand out</image:title>
      <image:caption>And the month after it might finally be time to punch the fat away.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/finding-your-fitness-solution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1630650099064-K4QU5R4VPIS50LPC81B7/camel.jpg</image:loc>
      <image:title>Blog - Finding your fitness solution - Make it stand out</image:title>
      <image:caption>As a rule, I try to only carry enough meals to load up one camel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1630649544033-JWJXEQXQT2QWL068RAEN/jay+z+kanye.jpg</image:loc>
      <image:title>Blog - Finding your fitness solution - Make it stand out</image:title>
      <image:caption>As Jay Z said, ‘set goals so appropriately that people wanna fine me’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1630648939472-MJDG3OEQ505K9VK7XMOO/puzzle.jpg</image:loc>
      <image:title>Blog - Finding your fitness solution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/strength-for-the-ages</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244893293-YGYH9EYMIG5OAPW9UMP9/IMG_20210910_132628.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244928167-OTXKI7ED3PFZKXXM6KSE/IMG_20210910_132055.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631245198721-EOWKMDJ26R8RUDJYE18A/Old+people+sunset.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244843355-8NQWN7UBAA54CPEESUF8/IMG_20210910_132020.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244696491-0JI80SLXV7ZTEMLFH3A1/IMG_20210910_131820.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244796833-DZH728Y3U371Y0G1P8V9/IMG_20210910_131922.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1631244747366-LFBDH21CNJ1ORZLYA406/IMG_20210910_131856.jpg</image:loc>
      <image:title>Blog - Strength for the ages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/get-off-the-maintenance-rollercoaster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1632012293584-1VSEFYEBMKVXJ5K1ITTK/rollercoaster.jpg</image:loc>
      <image:title>Blog - Get off the ‘maintenance’ rollercoaster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1632012968015-RKVNZ6T313M05H704PIC/carb-loading-1548950101.jpg</image:loc>
      <image:title>Blog - Get off the ‘maintenance’ rollercoaster - Make it stand out</image:title>
      <image:caption>Carb-loading was arguably one of my fondest memories of my marathon days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1632012102179-B5DPWW3YKU5R4CMJVF9Y/wife+carry.jpg</image:loc>
      <image:title>Blog - Get off the ‘maintenance’ rollercoaster - Make it stand out</image:title>
      <image:caption>The world wife-carrying championship awaits.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/big-picture-nutrition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1632715577926-ZGKE87GKRP3HPAD5MSA8/big+picture+title.png</image:loc>
      <image:title>Blog - Big picture nutrition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1632714522964-A9PREOHWI28BJZNOSA15/raptor.jpg</image:loc>
      <image:title>Blog - Big picture nutrition - Make it stand out</image:title>
      <image:caption>I prefer raptor cutlets myself, but the preparation can be a handful.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/quality-over-quantity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633411783789-9UB3D592JWBTKFJITM56/Wow+all+body.png</image:loc>
      <image:title>Blog - Quality over Quantity - Make it stand out</image:title>
      <image:caption>Taken from a recent ‘Workout of the Week’ for the Jetts Maroochydore members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633413223794-51ZFTJOI2KCN9M8IUQ7M/John+wick.jpg</image:loc>
      <image:title>Blog - Quality over Quantity - Make it stand out</image:title>
      <image:caption>I’m not saying you’ll have to answer to John Wick, I’m just saying that warm-ups are non-negotiable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633412706318-IBHXES895ZETW6QJDUVL/Quality+over+quantity.png</image:loc>
      <image:title>Blog - Quality over Quantity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/why-technique-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633945820440-H7KPP0GVIKSLWWMGNEL1/stock-photo-selective-focus-smiling-mechanic-inspecting.jpg</image:loc>
      <image:title>Blog - Why technique matters - Make it stand out</image:title>
      <image:caption>It’s you. You are the car.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633946419957-A9AKZS0E13PG9NEF3UTL/Bodyweight+box+squat.jpg</image:loc>
      <image:title>Blog - Why technique matters - Make it stand out</image:title>
      <image:caption>Seen here performed in a ‘box-squat’ variation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633946921232-K9HBI3Z6AUWZDQY343CU/Shit+load+of+squats+3.jpg</image:loc>
      <image:title>Blog - Why technique matters - Make it stand out</image:title>
      <image:caption>Roughly 8 weeks’ worth of squats. So many squats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1633944677866-B63FYLVZD9G40MRX1C9I/Goblet+vs+150kg+squat.jpg</image:loc>
      <image:title>Blog - Why technique matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/building-your-training-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1634618921491-BFU8JZX5XK8UBE158ZA4/Stupid+exercise+2.jpg</image:loc>
      <image:title>Blog - Building your training program - Make it stand out</image:title>
      <image:caption>“Trust me bro, it’s good for your balance and... uhh… core strength”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1634618556411-IPZKWC1JSBSEW3EBD1SW/Confused+gym+3.jpg</image:loc>
      <image:title>Blog - Building your training program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/1634619394445-YFOME122XI28W4YW4RE4/Stupid+exercise+3.jpg</image:loc>
      <image:title>Blog - Building your training program - Make it stand out</image:title>
      <image:caption>No hate on this woman, but this exercise is not a thing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/what-i-learned-from-getting-injured</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/4118366b-b07f-4507-8a18-3c25839fdae3/L5+S1+herniation+MRI+example.jpeg</image:loc>
      <image:title>Blog - What I learned from getting injured - Make it stand out</image:title>
      <image:caption>An example MRI of a disc bulge - observe the protrusion between the lower vertebrae. Good times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/62494cc6-057d-4d8c-ae50-37b8eb8f7f69/Pretzel.jpg</image:loc>
      <image:title>Blog - What I learned from getting injured - Make it stand out</image:title>
      <image:caption>Artists’ depiction of my posture during this time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/01aa2ebf-fec1-4482-a65b-4cd598df7140/Michael+Jordan+crying.jpg</image:loc>
      <image:title>Blog - What I learned from getting injured - Make it stand out</image:title>
      <image:caption>Pain.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.transformnowcoachingservices.com/blog-1/holiday-nutrition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ff81ff5840493bcff71d03/244f7a87-148b-4892-a6d6-53974cc8b375/Holiday+food.jpg</image:loc>
      <image:title>Blog - Holiday Nutrition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Holiday Nutrition - Make it stand out</image:title>
      <image:caption>Note: don’t make your daily serving of veggies based around potatoes, as they have a much higher carbohydrate and calorie load than your typical dark green leafy veggies.</image:caption>
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      <image:title>Blog - Holiday Nutrition - Make it stand out</image:title>
      <image:caption>When in doubt, go for meat/chicken/fish.</image:caption>
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      <image:title>Blog - Holiday Nutrition - Make it stand out</image:title>
      <image:caption>How do you think Santa delivers all those present in one night? Huge arms, that’s how.</image:caption>
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      <image:title>Blog - Holiday Nutrition - Make it stand out</image:title>
      <image:caption>This doesn’t have to be how your Christmas day ends.</image:caption>
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      <image:caption>Thanks for sticking with me. As a reward for your great work, enjoy this delightful image of a Christmas pup.</image:caption>
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